Snoop Dogg’s Olympic gig proves he has more lives than a cat – and even more streams of income
Snoop Dogg, renowned for his multifaceted career, has once again surprised everyone by securing a role as a Special Correspondent for NBC’s coverage of the 2024 Paris Olympics. Known for having more lives than a cat when it comes to side hustles, Snoop’s latest venture sees him joining forces with NBC and Olympics host Mike Tirico for the upcoming summer games.
The 2024 Paris Olympics, a globally anticipated event, will showcase the talents of the world’s premier athletes. Amidst these sports icons, Snoop Dogg stands out as an intriguing addition. Starting July 26, he will dive into the heart of Paris to bring his unique flair to the Olympics. His duties include visiting iconic locations, attending various Olympic events, and interacting with athletes and their supporters.
Expressing his excitement, Snoop Dogg remarked, “I have always been a fan of the Olympics and am eager to witness the extraordinary talents in Paris. It’s a true celebration of hard work, commitment, and the quest for excellence.”
Known for his distinct style, he promises to add a special touch to the coverage, aiming to make this iteration of the Olympics an unforgettable experience.
However, this isn’t Snoop Dogg’s first experience with the Olympics. He previously teamed up with comedian Kevin Hart for the Tokyo 2020 Summer Olympics, providing highly entertaining and widely acclaimed highlight commentary for Peacock.
Apart from his latest Olympic endeavor, Snoop Dogg has an impressive portfolio of side hustles beyond his music career. His ventures span various industries, from culinary collaborations with Martha Stewart to endorsing products like Dunkin Donuts, the original “Gin and Juice” rapper shows he is one of the biggest brand magnets this generation has ever seen.
Here are some of his partnerships and endorsements. SNOOP, WE SALUTE YOU!
Martha And Snoop’s Potluck Dinner Party: Snoop Dogg’s collaboration with Martha Stewart in this cooking show demonstrates his versatility and ability to connect with audiences beyond music.
Snoop Loopz Cereal: Snoop Dogg has launched “Snoop Loopz,” a gluten-free, multigrain breakfast cereal that promises more corn, more flavor, and more marshmallows. A portion of the sales from this cereal will go to charities, including those that aid homelessness. This venture is in partnership with Broadus Foods, which has a history of charitable contributions through its product sales
Petco Partnership: Snoop Dogg teamed up with Petco to launch a line of pet products. This collaboration not only involved advertising campaigns but also the introduction of various pet-related items.
Skechers Collaboration: For Super Bowl 2023, Snoop Dogg collaborated with Skechers, a lifestyle and athletic footwear brand, to create a 30-second commercial that aired during the game.
Leafs By Snoop: Snoop Dogg unveiled his own line of cannabis products under the brand “Leafs By Snoop”. This range includes different strains of cannabis flowers, concentrates, and edibles like chocolate bars, gummies, and fruit chews.
Executive Role at Def Jam Recordings: Snoop Dogg joined Def Jam Recordings as an executive creative and strategic consultant. In this role, he works across the label’s executive team and artist roster, bringing his extensive experience and unique perspective to the iconic hip-hop label.
Norton Anti-Virus Collaboration: Snoop Dogg teamed up with Norton Anti-Virus for a campaign titled “Hack is Wack”, focusing on educating the public about cybersecurity.
19 Crimes Wine Collaboration: He collaborated with Australian winemakers 19 Crimes to create two wine variants: Cali Rose and Cali Red blend, highlighting his affinity for luxurious yet affordable wines.
Corona Beer: Snoop Dogg partnered with Corona for their campaign “La Vida Mas Fina,” which translates to “living the fine life.” This collaboration included several commercials and promotional activities emphasizing a relaxed, enjoyable lifestyle.
Beyond Meat: Snoop Dogg endorsed Dunkin’ Donuts’ limited-edition meat-free sandwich, the ‘Beyond D-O-Double G Sandwich.’ This product was a blend of his interest in plant-based protein sources and his love for glazed donuts.
Sanctiond Automotive Brand: He teamed up with tattoo artist Mister Cartoon to create Sanctiond, a car care brand targeting younger car owners. The brand, where Snoop Dogg is an equity partner and brand ambassador, features a line of car care products like waxes and polishes, each featuring artwork from Mister Cartoon.
Just Eat: He collaborated with Just Eat, a food order and delivery service, to revamp their jingle. This collaboration was a massive success, gaining over 10 million views on their viral advert.
Other Licensed Products: He has also launched various other products, such as the Snoop Dogg Lighter iPhone case, Snoop Official G Snapback, Snoop Dogg G Pen Herbal Vaporizer, and Doggy House Slippers.
Charity and Causes: Snoop Dogg is also known for his involvement in several charities and causes, including 21st Century Leaders, Baby2Baby, Boys & Girls Clubs of America, Habitat for Humanity, and supporting causes like Adoption, AIDS & HIV, Animal Welfare, and At-Risk/Disadvantaged Youths.
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