'The devil got to show up': Snoop Dogg, Master P say despite what 'big business' says, 'Snoop Loopz' is here to stay

‘Why? My name is Snoop and I been in the loop?” Calvin “Snoop Dogg” Broadus is asking. But one look at the product that is causing an issue in the food industry gives a somewhat hint at what could be possibly raising a few eyebrows. SNOOP LOOPZ!

The breakfast cereal created by Broadus Foods is reportedly being pulled from shelves until a new name can be created.

Percy “Master P” Miller and Calvin “Snoop Dogg” Broadus released a video on social media Thursday explaining the dilemma, but it did not seem that either of the two partners and business moguls were too pressed.

Master P said that “big business” is trying to put a block on the cereal brand, but nothing will stop them from feeding the people.

“Everytime we try to do a good thing, they try to take us off the shelves, they want to ban us and you know, when you look at these big companies and all these big old brands, we are not used to seeing African American owners of cereals,” Master P said. “This has been happening for over 100 years, we are just trying to add some diversity into the stores.”

Snoop explained, “the devil got to show up. He’s got to make his face present, he’s got to try to knock us down, but we did this for the people. We did this for the family. We did this to make sure people have something to eat.”

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The issue is the similarities of Kellogg’s Froot Loops and Broadus Foods’ Snoop Loopz. Well, the cheery, colorful, morning breakfast cereals loved by kids – young and old – appears to be the same in size, shape and colors, but the mascots differ, with Froot Loops having ‘Toucan Sam’ and Snoop Loopz represented by a Siberian Husky pup named Ace.

Click here to see Froot Loops

Click here to see Snoop Loopz

“So they don’t want us to use Snoop Loopz on our cereal box even though that’s that’s my name. We’ve built a national brand and disrupted the cereal industry, we did it with hard work and integrity. I know they’re uncomfortable and scared. But our mission is to build diversity and economic empowerment. Times have changed,” Snoop said.

Master P, who is known for his strategic thinking, definitely knows how to flip any situation into a lucrative business deal. They are getting the people involved, and also increasing brand awareness, which leads to more dollars.

“We are going to keep going, keep growing. Even if they take us off the shelves, and tell us to change our name,” Master P said.

He then went on to ask the people what the new name should be.

The video’s FB caption has a statement summing up their feelings. It reads, in part:

“There’s enough room for all of us to be successful. This is bigger than us, we are fighting for the next generation of entrepreneurs. We’re no longer just being consumers, we’re educating the culture building our own brands, and passing down generational wealth. Broadus Foods is all about helping the community. It’s official we’re taking over the breakfast foods industry. They can’t stop us. It’s David versus Goliath. @MasterP and I got the slingshot. This is a minor setback for a major comeback. #GodsPlan What do YOU think we should name our new cereal?