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Houston native and owner of LAMIK Beauty, Kim Roxie announced to her fans on Instagram that LAMIK will be launching in Ulta Beauty on August 1st.

“LAMIK Beauty is excited to announce that you will now be able to shop our products online at ULTA.com We are filled with gratitude for all of you who voted and got us here!!! This is a win for all of us. 💕💕💕 The official launch will take place on August 1st @ultabeauty online. LAMIK products will now be available on ULTA.com, which is the largest beauty specialty retailer in the country,” Roxie shared.

The new partnership will make LAMIK the first African American owned beauty brand from Houston, TX to be sold on ULTA.com, which is the largest beauty specialty retailer in the country.

“I have worked really hard over the last decade to establish LAMIK as an empowerment brand as opposed to a makeup brand,” said Roxie. “I’m always blown away by who the makeup is touching and knows about it. A brand isn’t just a brand anymore, it’s a movement and I’m so honored and extremely humbled and excited to be able to share the LAMIK movement on such a huge platform.”

At 21, Roxie opened LAMIK as a brick-and-mortar makeup shop in Houston, to give women of color, all-natural paraben-free makeup options for their day-to-day makeup routine. Roxie successfully ran the store for 14 years and was the youngest African-American woman to have her products carried in the major department store, Macy’s.

In 2018, Roxie pivoted her business and launched LAMIK 2.0, an E-commerce beauty tech-enabled company. While transitioning into a permanent online platform Roxie participated in and won the Black Girl Ventures Pitch Competition which led to her partnership with ULTA.

“When it comes to pitch competitions it really comes down to your fanbase going online and voting for you. The city of Houston really showed up for me and without them, none of this would be possible,” said Roxie. “This is a win for not just me but for every other black-owned business in the city because it tells major retailers that we have buying power.

To date, LAMIK, which is an acronym for Love And Makeup In Kindness, has been featured in Forbes, Essence, Allure, Cosmopolitan, and Martha Stewart.com and was recently featured on CNBC for being named among Jay-Z’s “top black-owned business to know.”