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Grammy Award-winning producer, rapper, and entrepreneur, Swizz Beatz, releases the striking, black-and-whie visual for “Say Less” feat. Lil Durk & A Boogie wit da Hoodie. The music video is directed by TajvsTaj

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Say Less” is featured on Swizz’s new EP Hip Hop 50: Volume 2 – released last week via Mass Appeal. The 5-track project marks the second EP in Mass Appeal’s Hip Hop 50: The Soundtrack and includes star-studded features from NasLil WayneLil DurkA Boogie wit da HoodieJadakissJay ElectronicaBenny The ButcherFivio ForeignScar Lip and Bandmanrill.

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About Swizz Beatz

Swizz Beatz is Grammy-Award Winning music producer, entrepreneur and visionary, producing for some of the biggest musicians in the world including Jay-Z, Beyonce, and Kanye West (contributing to more than 350 million records sold). Over the years, Swizz has worked closely with various global brands from Bacardi, to Aston Martin and Reebok (to name a few) and most recently American Express. Recent graduate of Harvard Business School’s OPM program, Swizz began collecting art in his twenties, and in 2014 launched The Dean Collection, which began as his personal art collection and has since grown into a global discovery zone for art enthusiasts. Swizz later launched No Commission – a live art and music festival where artists retain 100% of their sales. In 2019, Swizz and Timbaland launched the global digital series VERZUZ which has become a powerhouse in programming for artists and music catalogs. With millions of viewers each show, the brand continues to push boundaries and “give artists their flowers. While highly accomplished, Swizz remains authentic, and humble. According to him, “The sky is not the limit; it’s just the view.” With a true passion for business, no matter the industry, Swizz hopes that his success will continue to inspire others.

Photo courtesy: The Chamber Group

About Hip Hop 50

Hip Hop 50 is Mass Appeal’s love letter to Hip Hop. A manifestation of the company’s commitment to celebrating the culture in the most authentic and globally impactful way possible. Hip Hop 50 is activating through unique storytelling that is realized in timeless content, original music, live experiences, strategic partnerships, custom products and much much more. Every facet of the Hip Hop 50 Universe includes a charitable component connected to the Universal Hip Hop Museum. Find #HipHop50 online, on-air and on the block. 

About Mass Appeal

Mass Appeal is an entertainment company dedicated to telling stories from the perspective of those who shape and shift culture. Since 1996, we have documented the emerging movements that influence popular ideas. Today, Mass Appeal is the elevated voice of Hip Hop and its ever-expanding sphere of influence. Integrated offerings in content, music, and creative services stoke Mass Appeal’s ability to maximize the impact of our output. Our diverse school of thought separates us from friends and foes alike.


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