HOUSTON – A Houston entrepreneur is making major strides in the beauty industry as her clean, vegan cosmetics brand expands its retail footprint across multiple states.

Houston-based makeup line LAMIK Beauty is now available in 20 JCPenney Beauty locations throughout Texas, Louisiana, Arkansas and Oklahoma, founder and owner Kim Roxie announced. The move marks a major milestone for the Black-owned brand as it expands its presence in national retail while remaining grounded in its hometown.

“This is the result of years of intentional work and community support,” Roxie said.

“Seeing LAMIK on the shelves of 20 JCPenney stores across Texas, Louisiana, Arkansas and Oklahoma is a dream come true,” Roxie said. “But when we went on the road for our Spring/Summer Tour, it got real. Meeting our community in person and watching our No. 1 LAMIK Brow Brush completely sell out showed that clean beauty is exactly what people want.”

LAMIK Beauty has built its reputation on clean, vegan cosmetics designed to better serve women of color. A large portion of the brand’s product line is also made locally, which Roxie says has been central to the company’s mission and growth.

Before launching LAMIK Beauty, Roxie was already exploring what clean beauty with greater representation could look like. At 21, she began building the idea from her college apartment creating safer makeup options at a time when she believed the clean beauty industry lacked representation for women of color. What started as a small, hands-on effort eventually grew  into a nationally recognized brand.

Over the years, Roxie has built LAMIK Beauty into both a mission and a business centered on representation, accessibility, and community impact.

The company’s latest expansion into JCPenney reflects a broader trend in the retail industry to carry more independent beauty brands that serve a wider range of consumers. As a result, Kim Roxie became the youngest African American to launch a full cosmetic line inside of a major department store.

With National Brow Day events set for Oct. 1 and 2, LAMIK Beauty is preparing for its next in-store activations as it continues building momentum across the region.

For more information visit: www.lamikbeauty.com