Rev. Jesse Jackson, the civil rights leader who marched with Martin Luther King Jr. and later mounted two historic presidential campaigns, died Tuesday at 84.

“Our father was a servant leader — not only to our family, but to the oppressed, the voiceless, and the overlooked around the world,” his family said in a statement. “We shared him with the world, and in return, the world became part of our extended family. His unwavering belief in justice, equality, and love uplifted millions, and we ask you to honor his memory by continuing the fight for the values he lived by.”

Jackson, founder of the Rainbow PUSH Coalition, spent more than six decades at the forefront of America’s most defining social movements. From marching alongside Martin Luther King Jr. to running historic presidential campaigns in 1984 and 1988, Jackson helped reshape the political power of Black Americans and other marginalized communities.

From the Pulpit to the Protest Line

Born in Greenville, South Carolina, in 1941, Jackson rose to national prominence during the Civil Rights Movement. After King’s assassination in 1968, Jackson continued organizing for economic equality, voting rights, and social justice.

His organization, Rainbow PUSH, became a vehicle for coalition-building — uniting Black, Latino, labor, and progressive communities under what he called a “Rainbow Coalition.”

Jackson’s signature message was simple but powerful: “Keep hope alive.”

It became both a rallying cry and a philosophy.

A Historic Presidential Run

In 1984 and again in 1988, Jackson ran for the Democratic nomination for president — becoming one of the first Black candidates to mount a serious national campaign.

His 1988 campaign in particular broke barriers, winning several primaries and caucuses and expanding voter participation among young people and minority communities. Though he did not secure the nomination, his campaign forced the Democratic Party to reckon with issues of economic inequality, apartheid in South Africa, and systemic racism.

Political analysts widely credit Jackson’s campaigns with paving the way for future leaders, including Barack Obama.

A Global Voice for Justice

Beyond U.S. politics, Jackson served as an informal diplomat, negotiating the release of American hostages abroad and advocating internationally for human rights.

He was often called upon in moments of racial tension — from corporate boardrooms to street protests — as both mediator and moral voice.

Health Challenges in Recent Years

In 2017, Jackson publicly announced he had been diagnosed with Parkinson’s disease. In recent years, he had stepped back from public life, though he remained a revered elder statesman within the civil rights community.

A Complicated but Enduring Legacy

Like many towering figures of his era, Jackson’s career was not without controversy. Yet few can dispute his influence on expanding political participation and elevating conversations about economic justice.

For many, he symbolized the bridge between the Civil Rights Movement and modern-day activism — a reminder that progress requires persistence.

As tributes pour in from leaders across the political spectrum, one phrase continues to echo:

Keep hope alive.

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