As the owner of a media company, I spend a significant amount of time on social media for my clients. While growing my business, it’s crucial to document and market to potential clients while keeping current followers engaged. However, learning how to share without feeling boastful has been a challenge for me.

I’ve been fortunate to travel frequently, dine at the finest restaurants, and spoil my kids. Yet, knowing that many people around me can’t do the same often makes me feel uneasy. To my surprise, I found that I’m not alone in feeling this way.

When I searched for “travel guilt,” I discovered it’s defined as the guilt or unease someone might experience when sharing their travel experiences on social media. This feeling often stems from a fear of appearing like they’re bragging or contributing to overtourism. It’s amplified when people compare their experiences to others who might not enjoy the same luxuries, leading to self-consciousness about sharing their adventures online.

Financial freedom also plays a significant role. First-generation children, for instance, may feel guilty about traveling for leisure if they’ve achieved financial independence that their families or parents haven’t.

Recently, I traveled to Hawaii for my 10th wedding anniversary and enjoyed some incredible experiences. As I prepared to share my trip on social media, I noticed the devastation many of my friends in California had suffered from recent wildfires. It made me pause and think, Read the room, girlfriend. There’s so much pain in the world.

But I had to remind myself that devastation and hardship will always exist. Whether or not I enjoy my life, those challenges remain. I’ve worked extremely hard to build the financial freedom I now have, sacrificing and hustling to get to this point. While others may not share my situation, that doesn’t mean I should feel guilty for enjoying the fruits of my labor.

Another layer of complexity comes from the occasional requests for financial help that I receive when I post my travels. Social media often creates the illusion that someone who is enjoying luxury must be “balling out of control.” The truth is, that many of us pick up extra work or make sacrifices to fund these experiences. Just because I prioritize these opportunities for myself and my family doesn’t mean I can afford to subsidize someone else’s lifestyle.

Don’t get me wrong—I’m happy to help others when I can. But there has to be a limit. I can’t become a permanent ATM.

As I continue sharing my life and building my brand, I want to do it on my own terms. Achievements and adventures should be celebrated without guilt. However, I refuse to post for the sole purpose of going viral or racking up likes at the expense of making others feel envious or inadequate.

Social media is a tool to share joy, but it’s essential to find balance and authenticity.

Here are 10 short tips to help navigate “travel guilt” on social media:

  1. Acknowledge Your Feelings
    Understand that it’s normal to feel uneasy about sharing your experiences, especially when others may be struggling.
  2. Practice Gratitude
    Reflect on your blessings and focus on sharing your experiences with a sense of appreciation, not as a show of status.
  3. “Read the Room”
    Be mindful of current events and consider whether your post might seem insensitive in light of what’s happening globally or locally.
  4. Share With Intent
    Post with the purpose of inspiring, educating, or connecting, rather than just showcasing.
  5. Balance Your Content
    Mix aspirational posts with everyday moments to keep your profile relatable and grounded.
  6. Avoid Comparisons
    Don’t feel pressured to “keep up” with what others are sharing; focus on your unique journey.
  7. Celebrate Achievements
    Be proud of your hard work and sacrifices, and remember that sharing your joy doesn’t diminish others’ experiences.
  8. Set Boundaries
    Limit how much personal or financial information you share to avoid misconceptions or unwanted financial requests.
  9. Be Transparent
    If it feels right, share the behind-the-scenes sacrifices or hard work that made your travels possible, to add perspective.
  10. Post Authentically
    Stay true to yourself and post in a way that aligns with your values, not just to seek likes or validation.