Keke Palmer Becomes Creme of Nature® First Chief Brand Officer in company 48-year history
Creme of Nature® just made a power move by appointing Keke Palmer as their first-ever Chief Brand Officer. The actress, singer, and producer, who’s been holding it down in Hollywood, is now stepping behind the scenes to shake things up in the hair care game. Keke will not only model for the brand but also bring her creativity to product innovation, packaging, and marketing, connecting with the Black community in ways that feel fresh and real.
“What really drew me to Creme of Nature is how they celebrate our beauty,” Keke said. “This partnership isn’t just about being the face of a brand—it’s about shaping products that reflect who we are and ensuring our community is heard. I’m all in for elevating what’s next for natural hair care.”
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About KeKe Palmer
Keke Palmer is no stranger to breaking barriers. At just 12, she made a splash in Akeelah and the Bee and never looked back. With over 25 films and 30 TV shows under her belt, Keke’s career is nothing short of iconic. From being the youngest actress ever nominated for a SAG Award at 10, to becoming the first Black Cinderella on Broadway, she’s proven time and time again that she’s the blueprint for Black excellence. She has proven time and time again that she is the blueprint for Black excellence. Most recently, Keke made history yet again by winning an Emmy for her hosting gig on NBC’s Password.
founded on Chicago’s
Creme of Nature, founded on Chicago’s South Side in 1976, has been a trusted name
in the Black hair care world for nearly five decades. Known for their high-quality products designed for coily, curly, and wavy hair, they’ve always been about celebrating textured beauty.
Chandra Coleman, Creme of Nature’s Head of Marketing, is excited about the partnership. “We needed someone who gets what we stand for, and Keke is that person. Her authenticity and commitment to embracing natural beauty will help us take our brand to new heights.”
Keke will soon feature all over their social media, ads, and in-store displays, bringing her signature style and energy to the forefront. Get ready—Creme of Nature is about to make some serious waves.
