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Beyoncé Knowles-Carter is no stranger to making history, whether it’s on stage, in the studio, or now, in the world of spirits. Her latest venture, the launch of SirDavis whiskey, is more than just another business move; it’s a deep, personal tribute to her family roots. And no one is prouder than her father, Mathew Knowles, who took to social media to express his heartfelt congratulations.

“Beyoncé, congratulations on the launch of SirDavis,” Mathew Knowles wrote. “As many of you know, before the Knowles family entered the music industry, we were and still are entrepreneurs. I am so glad to see you continuing to spread the wings of your entrepreneurial heritage, which dates back to your grandmother Agnèz Deréon (House of Deréon) and your great-grandfather Davis Hogue, my grandfather, whom you have so thoughtfully chosen to honor in this new endeavor. May you continue to soar. Love, Dad.”

The significance of SirDavis runs deep for the Knowles family. Named after Davis Hogue, Beyoncé’s paternal great-grandfather, the whiskey is a nod to the family’s Southern roots and entrepreneurial spirit. Davis Hogue, a farmer and moonshiner during Prohibition, stashed his homemade whiskey in the knots of cedar trees, creating a legacy that would echo through generations. Now, his great-granddaughter is bringing that legacy to life with bottles of SirDavis gracing the shelves of fine spirits purveyors worldwide.

Beyoncé’s journey to create SirDavis was fueled by her passion for whiskey and a desire to honor her family’s history. Teaming up with Moët Hennessy, a subsidiary of luxury powerhouse LVMH, she crafted a unique whiskey that blends tradition with innovation. “I’ve always been drawn to the power and confidence I feel when drinking quality whiskey and wanted to invite more people to experience that feeling,” Beyoncé shared. “When I discovered that my great-grandfather had been a moonshine man, it felt like my love for whiskey was fated. SirDavis is a way for me to pay homage to him, uniting us through a new shared legacy.”

The partnership between Beyoncé and Moët Hennessy is a match made in heaven, combining the star power of an entertainment icon with the expertise of a world-leading luxury brand. Together, they’ve created a whiskey that stands out in the American market, with a flavor profile that’s as bold and unique as the woman behind it.

 

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But the road to this moment wasn’t always smooth. Beyoncé and Mathew Knowles have had a complicated relationship, marked by both professional success and personal challenges. Mathew played a pivotal role in Beyoncé’s rise to superstardom, managing her career and guiding Destiny’s Child to the top of the charts. However, their relationship took a hit when it was revealed that Mathew had cheated on Beyoncé’s mother, Tina Knowles, during their 31-year marriage, fathering a child outside the marriage in 2009. The couple finalized their divorce in 2011, the same year Beyoncé announced she was no longer being managed by her father.

Despite their past difficulties, Mathew’s love for his daughter has never wavered. In 2017, he took to social media on Beyoncé’s birthday, tearfully expressing his love for her. Their bond seemed to mend further when they reunited backstage at the final show of her On the Run II Tour in 2018, where they shared a joyous moment together.

 

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SirDavis is now available for pre-order at SirDavis.com, retailing for $89. The whiskey will hit retail shelves across the U.S. and select international locations, including London, Paris, and Tokyo, in September 2024. With this launch, Beyoncé not only cements her status as a cultural icon but also honors the legacy of a family whose entrepreneurial spirit continues to thrive through her.