What a way to burst back onto the stage, and in a big way. New mama Rihanna has confirmed that she will be taking center stage – or center field – for the Super Bowl LVII Halftime Show. The “Big Game” is scheduled to be played at the State Farm Stadium in Glendale, Ariz. on Feb. 12, 2023.
The “Wild Thoughts” singer and Fenty business mogul coyly posted a photo on Instagram of a simple hand holding a football, sending her fans into a frenzy.
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The Apple Music Super Bowl Halftime Show will be telecast and produced by DPS with Roc Nation and Jesse Collins serving as executive producers. Hamish Hamilton will serve as director. Roc Nation is also the strategic entertainment advisors of the live performance.
“Rihanna is a generational talent, a woman of humble beginnings who has surpassed expectations at every turn,” Jay-Z said. “A person born on the small island of Barbados who became one of the most prominent artists ever. Self-made in business and entertainment.”
Rihanna was previously offered to headline the 2019 Halftime show but turned it down to show solidarity with Colin Kaepernick and the push for racial justice in America.
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This is the first year that Apple Music will serve as a sponsor for the halftime show, replacing Pepsi.
“Rihanna is an incredible recording artist who is a favorite for many millions of Apple Music customers around the world,” said Oliver Schusser, Apple’s vice president of Apple Music and Beats. “We’re excited to partner with Rihanna, Roc Nation and the NFL to bring music and sports fans a momentous show — what an incredible artist for the inaugural Apple Music Super Bowl Halftime Show.”
“We are thrilled to welcome Rihanna to the Apple Music Super Bowl Halftime Show stage. Rihanna is a once-in-a-generation artist who has been a cultural force throughout her career. We look forward to collaborating with Rihanna, Roc Nation and Apple Music to bring fans another historic Halftime Show performance,” Seth Dudowsky, NFL’s head of music, added.
Rihanna fans already know – the Barbadian beauty is going to bring the MF house down!