Please, don’t shoot the messenger, but many people are saying the “BK” needs to FIRE the leader of one of its Diversity, Equity and Inclusion teams immediately! That is because whoever had the bright idea to market Burger King Austria’s Pride Month feature made one of the most epic fails probably in franchise history.

Yes, this one tops Mary J. Blige’s chicken sandwich promo.

Anywho, in honor of Pride Month, Burger King Austria announced it will be selling the newly unveiled “Pride Month” Whopper which will be the same “normal” hamburger but with “two equal buns.”

Replacing mouth-watering to mouths dropped, the overseas franchise further announced that you can choose either “two top halves” or “two bottom halves” for your buns.

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The social media buzz was fast and furious.

“Burger King Austria made a Pride burger that’s either two tops or two bottoms… what in straight hell?” Buzzfeed editor Jarett Wieselman (@JarettSays) tweeted.

“Burger King has introduced a new ‘Pride Whopper’ where you can order it with two tops or two bottoms of buns. What a strange advertisement. I’ll take my Whopper with a regular bun because ordering fast food doesn’t need to be a political statement for me,” tweeted author and political commentator Brigitte Gabriel (@ACTBrigitte).


Some say the ad was not made to be offensive, but “cheeky” instead. To be clear, the campaign is limited to Austria and NOT in America (we have enough of our own set of epic failures to deal with out here, but this ain’t one of them).

“The two tops to bottoms (same-sex buns) campaign is being promoted in the Austrian marketplace for Pride Month. Burger King is standing behind the cause and going the distance to reconfigure BKs flagship burger which is an investment and commitment as it disrupts the process of building the burger,” Angelica Gianchandani, practitioner in residence for the brand marketing and the executive MBA programs at the University of New Haven, told Forbes. “The BK campaign in the U.S. market will only implement a rainbow flag wrapping.”