JAY-Z and Beyoncé were found attending the BFI London Film Festival at the South Bank Center’s Royal Festival Hall in support of Hov’s new Black Western Netflix film, The Harder They Fall.

“Just to see us represented, you know, with a lot of films we didn’t see ourselves in Westerns, as if we didn’t exist,” he told PA Media. “It is almost odd, people think that it’s like a caricature, that they are playing roles, but they’re not playing roles.”

“These names like Stagecoach Mary, all the actors in this, they really existed in this time, so just see us represented and see that we have voices,” He continued. “There were so many towns that people didn’t know about, so to bring interesting stories to the big screen, and also educate, any time you can do that is just a blessing.”


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According to the Smithsonian, 1 in 4 cowboys were Black, and yet we still struggle today finding accurate representation, or any representation, of Black people in Western culture.

Well the HOV is fixing to change all that in this action-packed Western featuring Jonathan Majors, Idris Elba, Zazie Beetz, Regina King, Delroy Lindo and Lakeith Stanfield.

The film is also the debut of director Jeymes Samuel, known for his work with Jay Electronics and Yasiin Bey, as well as collaborating on The Great Gatsby‘s soundtrack along with JAY-Z.

“I’m fortunate [JAY-Z’s] one of my closest friends,” Samuel told Shadow & Act in June. “Working with Jay is like breathing. It’s literally just like breathing. He’s a really great collaborator. He really believes in collaboration and bringing everything together. What the public doesn’t know and what would surprise them is how versed he is in all these different aspects of art.”

The Harder They Fall will be released October 22nd as well as a collaborative track by JAY-Z and Kid Cudi produced for the film.