Feminine care has been growing tremendously in the beauty and wellness industry. This year is all about self-care, health and beauty, and these Black-owned brands are here to ensure that these goals are met.


Ruth Gordon-Martin, founder and CEO of Coddle, is bringing postpartum depression to the spotlight. Black mothers are disproportionately affected by postpartum depression, and Gordon-Martin’s line of products are inspired by her very own experiences with postpartum depression.

“Black women understand each other,” said Gordon-martin in an interview with Vogue. “And knowing that a product is coming from me, someone that knows and can talk about the experiences we all have in common, makes us a trusted source as we take more ownership of our self-care.


Founded in 2017 by Janetha Richard, DollBaby is a boutique beauty brand offering a line of stylish and unique Self Care accessories. Stress can have a significant impact on everyday life, and those effects can be amplified on women of color. As a result, it’s critically important; for those in the Diaspora, to practice Self Care. With limited resources, time and access, communities of color have been unknowingly aided by our kitchen beauticians and neighborhood barbers& salons. Those seemingly mundane, weekly beauty rituals can often serves as much needed stress relievers; and provide an opportunity to nurture mind, body and spirit. Understanding the importance of self care amongst communities of color, our mission is to provide unique and stylish self care essentials; designed to promote the practice and compliment the at home experience.

  1. The Honey Pot

Founded by Bea Dixon, the Honey Pot is a plant-based feminine care brand that gained a cult following after her business was targeted by racists. The Honey Pot was featured in Target’s “Founder’s We Believe In” series, and racists flooded Dixon’s products with negative reviews. Dixon’s loyal customers supported the brand through social media and by purchasing products. The Honey Pot was largely sold out.

  1. Ebi

Breighl Robbins felt the urge to address the emotional and physical effects of postpartum after her own experience of giving birth to her daughter. Ebi, which means family in Yoruba, is a line of plant-based postpartum essentials, which include an herbal drink to soothe the nervous system and an oil for C-section scarring.

  1. Ruby Love

Crystal Etienne, founder and CEO of Ruby Love, decided to take matters into her own hands after helping her daughter navigate menstruation. Etienne uses innovative technology to create underwear, activewear, and swimwear with leak-proof protection. The apparel company is made for anyone who menstruates or leaks, including men.

  1. Kushae
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Founded by Dr. Barb, and OB/GYN, and Kimba Williams, Kushae is an all-natural feminine product line that protects and restores your lady parts. All products are made with gentle ingredients and are 100% free from harmful chemicals.