Grammy-winning producers Swizz Beatz and Timbaland announced the sale of their streaming platform “Verzuz” to the Triller Network.
“There is no more disruptive and innovative brand in music today than Verzuz,” Triller executive chairman and co-owner Bobby Sarnevesht said in a statement announcing the deal. “We view this acquisition as more of a partnership than an acquisition, as Swizz, Timbaland and the other 43 artists who are all becoming shareholders and partners in “Triller Verzuz” from this day forward become our voice.”
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The Triller Network is the parent company for the social media video-sharing app Triller. It is currently the largest competitor against TIK-TOK.
Timbaland and Swizz created the popular show during the COVID quarantine as a deejay battle and quickly established a following amongst music lovers. The series evolved to include battles against famous R&B and hip hop artists, including musical heavyweights such as singers Patti LaBelle and Gladys Knight, producers Babyface and Teddy Riley, and rappers Snoop Dogg and DMX, to name a few.
“This is a momentous occasion not only for Verzuz and Triller, but the music business as a whole. By putting Verzuz in the Triller Network ecosystem and expanding the Verzuz brand to be side by side with the powerful Triller app, we will be able to continue to grow and evolve the music business as a whole, as we have been doing,” said Timbaland and Swizz.
It’s amazing to see how far hip hop has come and the many opportunities that these artists and producers are able to create. As streaming platforms and social media continues to grow, it will be interesting to see what other million-dollar deals they will come up with.