Kroger and the Zero Hunger Zero Waste Foundation announced their goal to provide 5 million meals to families in need through their Community Care Holiday Drive.

From November 30 through December 30, shoppers can donate a hunger box filled with non-perishable goods for $7.50 or donate $1 or $5 dollars at the register via scan cards to help families in need.

The boxes contain products such as pasta, pasta sauce, peanut butter and more, and will all go directly to six local food banks across Greater Houston and SW Louisiana, including the Houston Food Bank, Montgomery County Food Bank, Brazos Valley Food Bank, SE Texas Food Bank, Galveston County Food Bank and Second Harvest Food Bank.

“Holidays are traditionally a time of increased need, but this holiday season the need is greater than ever before,” says Brian Greene, president/CEO of Houston Food Bank. “We are serving clients we had before COVID as well as many who have never sought food assistance before. Help from supporters like Kroger are helping us to meet demand. The Community Care Food Drive is helping to fill pantries and provide hope during a difficult holiday season.”

Kroger and the Houston Food Bank will host a Kick-Off Event to help launch the Community Care Holiday Drive on November 30 at the Houston Food Bank.

“This year has been difficult for many of our neighbors, and with more than 1 million food insecure Texans not knowing where their next meal will come from, it’s our responsibility – as a local grocer – to feed every family, not just the ones who can afford to purchase much needed groceries,” said Joe Kelley, President of Kroger Houston. “That’s why we are launching Community Care, a large-scale food drive in partnership with several food banks, designed to help millions in need across a wide footprint.”